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Media Monitoring

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Our media monitoring platform provides unparalleled insights into the media landscape, enabling our partners to stay ahead of the competition in a fast-changing market.

We provide comprehensive monitoring of traditional and digital media including print, television, radio, OOH and online platforms.

Our team of experienced analysts deliver accurate and timely data, enabling our partners to make informed decisions and optimize their media strategies.

Measure, Monitor & Maximize Your Media Investment across WEC - Africa
Your one stop shop for
RADIO, TV, OOH, PRESS & DIGITAL
Manage
How do I engage all available facilities and avenues to deliver the highest values to my clients / brands?
How do I justify the value for money spent on marketing communication?
Control
How do I confirm that media houses are respecting the rules of their licenses?
How can I confirm that my campaign actually met the objectives of the plan?
Explore
How do I know and harness emerging opportunities?
How do I know what my competitors are doing to enable me strategize effectively?
Details of Our Media Monitoring Offering
TNM has created new and innovative ways of monitoring, measuring, and analyzing YOUR paid and earned media through the below segmentation.

AD Verification

Updated daily and viewable on our portal, As-Run Log shows exactly when and where your spots aired on a daily basis.

AD Reconciliation & Compliance

Proof-of-performance audits of your ad buys to document media compliance with your instructions for live reads/ad libs, sponsorship credits, correct use of scripts and creatives or any programming detail.

Competitor Intelligence

With results updated daily, Spot-check reports give you a current view of any brand's share of spending or activity within its product category.

Category Deep Dive

Category-level insight and analysis of competitor ad placement, spending, media mix, and messaging. The most direct and cost-effective way to get a macro view of a product category's competitive landscape.

Brand Tracking & Measurement

Never be caught off guard by breaking news. Our media alerts and BAR sends instant alerts or daily compilations of all your media mentions and that of competitors (Solicited and Unsolicited). We also archive your media content to a passworded archive daily.

TRUE NORTH MEDIA
MONITORING LTD

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CONTACT US

7 Okantar Ankrah

Chantan, Accra

(+233) 541 180 487

info@truenorthmonitoring.com